The thinking man’s watch porn.

I met Ariel Adams in 2009 when he had a small WordPress blog with no design or traffic to speak of, but it did have a daily stream of watch articles he had written himself.  He had little to no access to watch brands to do fresh reviews, and advertisers were few and far between.

I renamed the blog, we hired writers, and I worked with various designers on redesigns to accommodate growth.  I set up an admin area for the writers which allowed for the dynamic content to automatically populate on the front end. I used Double-Click for Publishers to set up ads as they started to come in.  I set up every social media channel available – including Weibo – and traffic started to gradually get better and better.  My SEO work really made our traffic soar… For the last few years I was working with A Blog To Watch, if you searched for “Omega watches,” for example, A Blog To Watch was second only to Omega’s own site in Google search results.

Once established as a major influencer, watch brands like Rolex not only wanted to advertise with us, but allowed us first look at major watch shows like Baselworld in Switzerland.  Traffic was around 4 million hits a month at my exit, blowing away the competition.

Watch enthusiasts worldwide now have a unique place to watch porn.